Marietta Office Supply’s new branding needed to translate to their retail store front. The exterior signage needed to emanate the totally new brand identity. There was no brick left untouched during this project!
The client wanted a mix of old and new with their modern logos and icons in a style that resembled the turn-of-the-century brick paintings seen throughout Marietta today. We worked with the marketing team to design the perfect mix of new and old while keeping in mind that the building could not be seen from every angle of the street. So, we incorporated high and low building signage. We also installed window vinyl and the door signage at the street level. This change in this building has attracted a lot of attention!